The Blog for Video 2.0
Friday, May 4, 2007
YouTube to pay its stars
NewTeeVee's Om Malik is reporting that YouTube is going to pay their top users. While the plans are not crystal clear, it seems that YouTube will be sharing some portion of AdSense revenue with their current top producers.
The company will launch a program that puts the creators of some of the more popular YouTube channels — including Lonelygirl15, LisaNova, HappySlip, renetto, Smosh, and valsartdiary — on the same playing field as large media partners like CBS.
Time will tell in how effective this program is...it is interesting that YouTube has limited the inital rollout to just "star" users. HungryFlix.com has run with a revenue sharing model from Day One of launch in 2005.
The company will launch a program that puts the creators of some of the more popular YouTube channels — including Lonelygirl15, LisaNova, HappySlip, renetto, Smosh, and valsartdiary — on the same playing field as large media partners like CBS.
Time will tell in how effective this program is...it is interesting that YouTube has limited the inital rollout to just "star" users. HungryFlix.com has run with a revenue sharing model from Day One of launch in 2005.
Labels: hungryflix, revenue sharing, video, youtube
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