The Blog for Video 2.0
Monday, September 24, 2007
The iTunes Yo-Yo Effect
As Old Media gears up for the start of the fall TV season, we seem to be getting weekly updates on who is and who is not playing nice with Apple's powerful iTunes distribution model.
NBC fought for tiered pricing, Apple held firm, and NBC walked in favor of pushing shows as free streams and as downloads via Amazon Unbox and the yet-to-be-seen Hulu.com.
FOX and CBS seem to be happy with Apple and iTunes. These networks view iTunes as more of a promotional avenue and not for pure revenue.
The iPod/iTunes backlash is growing and it will be interesting to see what the Next Big Thing will be.
All of this is well and good for the big guys and their major studio titles. But as we continue to look at great independent content being produced and distributed online we hope that sites like HungryFlix.com continue to grow.
HungryFlix provides iPod movies free from DRM restrictions. We hope to continue to help indie producers get their works seen.
NBC fought for tiered pricing, Apple held firm, and NBC walked in favor of pushing shows as free streams and as downloads via Amazon Unbox and the yet-to-be-seen Hulu.com.
FOX and CBS seem to be happy with Apple and iTunes. These networks view iTunes as more of a promotional avenue and not for pure revenue.
The iPod/iTunes backlash is growing and it will be interesting to see what the Next Big Thing will be.
All of this is well and good for the big guys and their major studio titles. But as we continue to look at great independent content being produced and distributed online we hope that sites like HungryFlix.com continue to grow.
HungryFlix provides iPod movies free from DRM restrictions. We hope to continue to help indie producers get their works seen.
Labels: download, hungryflix, ipod, iTunes, video, video distribution
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