The Blog for Video 2.0
Friday, January 18, 2008
Apple announces movie rentals via iTunes and Apple tV
At the annual MacWorld Expo this week, Apple CEO Steve Jobs announced the availability of movie rentals via both iTunes and now directly from the Apple TV.
Apple was able to secure deals from all major and independent film studios including Fox, Universal, Warner and Disney. Library titles will be offered at $2.99, new releases at $3.99 and HD verisons for an additional dollar.
The DRM restrictions are consistent with offerings from Microsoft's Xbox 360 Marketplace, Amazon Unbox and traditional cable pay-per-view. Customers will have 30 days to watch a downloaded film. Once a user starts watching, they will have 24 hours to complete the film before their download expires.
Included in the announcement were upgrades to Apple TV which now includes the tag line, "no computer required." Users can now rent movies directly from their Apple TV device without going through iTunes. This is a great benefit for Apple TV users and may push Apple's portable media dominance into the family room.
For people looking for independent content for their iPod or Apple TV, HungryFlix.com offers movie downloads with no DRM restrictions starting at just $0.99.
Apple was able to secure deals from all major and independent film studios including Fox, Universal, Warner and Disney. Library titles will be offered at $2.99, new releases at $3.99 and HD verisons for an additional dollar.
The DRM restrictions are consistent with offerings from Microsoft's Xbox 360 Marketplace, Amazon Unbox and traditional cable pay-per-view. Customers will have 30 days to watch a downloaded film. Once a user starts watching, they will have 24 hours to complete the film before their download expires.
Included in the announcement were upgrades to Apple TV which now includes the tag line, "no computer required." Users can now rent movies directly from their Apple TV device without going through iTunes. This is a great benefit for Apple TV users and may push Apple's portable media dominance into the family room.
For people looking for independent content for their iPod or Apple TV, HungryFlix.com offers movie downloads with no DRM restrictions starting at just $0.99.
Labels: apple tv, download, ipod, iTunes, movie downloads
# posted by HungryFlix : 9:40 AM
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