The Blog for Video 2.0
Tuesday, October 9, 2007
Google delivers ad-supported video clips
In continuation of the ad revenue sharing model that is gaining ground in the online video world, Web publishers that participate in Google Inc.'s AdSense ad distribution network will now be able to make money by offering ad-supported video clips from Google's YouTube video sharing site.
For advertisers, the program opens their video-based ads for distribution across the AdSense network, instead of being limited to the YouTube site. Meanwhile, video producers get a chance to generate revenue from their clips.
The video clips will be delivered within "a customized, embedded player that's ad supported," Google announced on Tuesday.
Online video is currently monetized in one of three ways: share of advertising revenue, paid download-to-own, or subscription based services.
For advertisers, the program opens their video-based ads for distribution across the AdSense network, instead of being limited to the YouTube site. Meanwhile, video producers get a chance to generate revenue from their clips.
The video clips will be delivered within "a customized, embedded player that's ad supported," Google announced on Tuesday.
Online video is currently monetized in one of three ways: share of advertising revenue, paid download-to-own, or subscription based services.
Labels: adsense, Google, online video, video distribution, video sharing, youtube
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