The Blog for Video 2.0
Thursday, October 18, 2007
Viacom offers The Daily Show online
Viacom's Comedy Central channel today will unveil a website for "The Daily Show With Jon Stewart" that's designed to satisfy the most avid fans of the mock-news show with oceans of free video clips.
In a move away from the norm of providing just a sample of content, Comedy Central is offering the works: about 13,000 video clips representing every minute of the show since its 1999 inception. The site (http://www.thedailyshow.com) is meant to pull in advertising money from Day One, but it also provide a test run for Viacom and other "old media" players.
This is yet another attempt and finding the right mix of ads to content.
In a move away from the norm of providing just a sample of content, Comedy Central is offering the works: about 13,000 video clips representing every minute of the show since its 1999 inception. The site (http://www.thedailyshow.com) is meant to pull in advertising money from Day One, but it also provide a test run for Viacom and other "old media" players.
This is yet another attempt and finding the right mix of ads to content.
Labels: online video, the daily show, viacom, video download
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